Influencer PR
Get your brand featured by the journalists and creators your buyers already follow. We build one campaign around your launch or story: we pitch the editors, podcasts and newsletters that cover your market, and recruit creators whose audiences match your customers to try and share what you sell.
Lo que obtienes
Get featured by the journalists and creators your buyers already follow.
Lo que obtienes
- A campaign plan, a story angle and a press release
- Personal pitches to journalists, editors, podcasts and newsletters
- Creators vetted for real, matching audiences, with product seeding and paid collaborations
- Creator briefs, agreements and content approval, with clear ad disclosure as the FTC requires
- A real-time results dashboard: coverage, posts, reach, engagement and clicks
Lo que necesitamos de ti
A real story (a launch, original data, an event or a strong opinion), products or samples for creators, a spokesperson for interviews, and approvals within 2 business days.
No incluido
Guaranteed editorial coverage (journalists decide what they publish), product and shipping costs, creator fees and sponsored placements (billed at cost, only with your approval), and crisis communication.
Planes y precios
One-time price per campaign. Creator fees and sponsored placements are billed at cost, only with your approval.
- Kickoff call and campaign plan
- Story angle and 1 press release, up to 600 words
- Media list of up to 30 journalists and outlets
- Personal pitches and 1 follow-up round
- Shortlist of 20 creators vetted for audience fit and engagement
- Product seeding to up to 10 creators
- Creator brief with disclosure rules
- Real-time results dashboard: coverage, posts, reach and clicks
Todo lo de ESENCIAL, más:
- Media list of up to 75 journalists, podcasts and newsletters
- 2 pitch angles and 2 follow-up rounds
- Gift guide and roundup pitching
- Shortlist of 50 creators and seeding to up to 25
- Up to 5 paid creator collaborations, negotiated and managed
- Written creator agreements: disclosure, approval and reshare rights
- Content pre-approval and live post monitoring
- Creator fees billed at cost, only with your approval
Todo lo de CRECIMIENTO, más:
- A second press release
- Media list of up to 150 contacts, with podcast guest pitching
- Up to 15 paid creator collaborations, including Reels and TikTok videos
- Ad usage rights negotiated with creators
- Sponsored placements in relevant publications, clearly labeled
- Interview briefing notes for your spokesperson
- Results call and next-step plan
Usted realiza el pedido y paga en nuestro portal de clientes, el cual se abre en una nueva pestaña. Todos los precios están en dólares estadounidenses.
Preguntas, Respondidas
Respuestas claras sobre el alcance, los plazos y qué sucede después de realizar tu pedido.
Do you guarantee coverage and posts?
Editorial coverage, no: journalists decide what they publish, so honest PR can't promise it. Paid creator collaborations are different: once a creator signs the agreement, the post is part of the deal. Gifted creators decide freely whether to post.
Which creators do you work with?
Creators whose audiences match your buyers, mostly nano and micro creators (1,000 to 100,000 followers) on Instagram, TikTok, YouTube and LinkedIn. We check audience location, engagement, fake followers and past brand work. Bigger names are possible at cost.
How much should I budget for creators?
Gifting costs your product and shipping. Many nano creators post in exchange for product, while micro creators usually charge from about $250 a post, more for videos and ad usage rights. We propose a budget at kickoff, and nothing is spent without your approval.
Are influencer posts labeled as ads?
Always. Every creator gets a written brief that requires a clear disclosure, such as "#ad" or "Paid partnership", in the post itself. We approve content before it goes live and check every post, as the FTC expects brands and their agencies to do.
Can you get us into magazines?
We pitch editors and suggest your product for gift guides and roundups that fit their editorial calendars, but editors decide. If you need a guaranteed feature, we can source sponsored placements in relevant publications, labeled as sponsored and billed at cost.
Who owns the content?
Creators own their posts. Our agreements give you the right to reshare them on your own channels; using them in paid ads requires usage rights, which we negotiate and bill at cost.
How long does a campaign take?
30, 45 or 60 days, depending on the package. Coverage and posts can keep coming afterwards, and we add them to your dashboard.